What would your book’s cover look like? Set aside that you have not written a book, there is a book in everyone. You must choose a cover. What does it look like? I suppose this question is like asking what your face would look like if you could pick it.
The book cover, like the face, serves so many purposes: recognition, attraction, communication, all in an instant. A cover is also part of the binding that holds a book together, to give it form, just like a face. A book’s cover is its identity or soul. We see it at a glance.
Cover images took off in the twentieth century with mass publication. The primary purpose of cover images is to sell books, though readers continue to linger on the cover long after a purchase. To publish again with a different cover is a face-lift at best, but more often feels like a betrayal, a weird clone. Dust jackets are worse, a lesser sibling, serving similar purposes but eerily removable. To remove a cover is to remove a book’s face, to leave it vulnerable to some other title’s face. If you buy a book without a cover it was stolen, stripped for destruction but trafficked back into sale, book slavery.
Then came digital books. At first digital cover images served to sell print books at online bookstores. The cover blurred into images of content in lieu of physical browsing. With e-books the physicality disappeared altogether. Slap on a template cover from an online artist. If sales are bad this month replace it with another cover. A book can have a dozen covers, distributed to differences market niches. As many covers as we have profile pics on Facebook and online I suppose.